Agents that work for you.
10 specialized AI agents monitor your PPC accounts 24/7, propose concrete changes for approval and write monthly reports for you. 12 hours in Google Ads replaced by 90 minutes of review.
Connected to the systems where your budget actually moves
Every client. One dashboard. Real time.
MTD spend, revenue, PNO, pacing and month-end forecast – per client, per platform. You see the story before your first coffee.
A memory that actually knows your client.
Every client has a dedicated memory block. Targets, brand terms, historical anomalies, seasonal patterns, approved decisions – every agent reads it before every run.
When it recommends raising a Monday bid because "weekends convert better on brand", that isn't a hallucination. It's an observation written two weeks ago.
A pipeline of specialists. Each step with its own prompt, tools and context.
Daily monitor, weekly check, monthly audit, Search Term Forensics, pMax audit, SEO/PPC arbitrage – each workflow is a sequence of agents (Data Analyst → Strategist → Auditor → Report Writer → Evaluator) that self-evaluates the output quality at the end.
Error Scanner
Errors, waste, tracking failures. Daily health check on every account.
Anomaly Detection
WoW metric anomalies – signal vs noise with per-vertical thresholds.
Budget Pacing Monitor
MTD spend vs. plan, pacing %, month-end forecast within 2%.
Daily Change Proposals
Consolidates daily-agent output + last audit – deduplicated.
PPC Audit
Full-account audit with health score, quick wins and roadmap.
pMax Audit
Performance Max deep-dive – asset groups, listings, audiences, 2-pass.
Search Term Forensics
Classifies search terms: waste / high-value / brand / opportunity.
Weekly Review
7-day analysis and a quick written review with evaluation.
SEO-PPC Arbitrage
Compares GSC organic performance with paid – finds arbitrage wins.
Monthly Audit
Pipeline: Data Analyst → Strategist → Auditor → Report Writer → Evaluator.
Reports your client will actually open.
Monthly reports generate on the 1st. AI drafts the narrative, you review, one click publishes. Clients get a signed URL – no login, no forwarded PDF. They can save it as an app, right to their phone home screen.
These are actual recommendations the agent produced.
No mock-ups. Live production output from a Google Ads account for a spa group – across 6 Performance Max campaigns, 40 asset groups, 42 channel × campaign combinations.
Conversion action "Purchase – stay booking" is blocking account-wide optimization.
includeInConversions=FALSE. Smart Bidding across 6 PMAX campaigns optimizes toward the wrong goal. Every day without a fix, the algorithm learns from bad data.
25 asset groups have zero headlines – Search campaigns effectively silent.
About 62% of asset groups have no headlines at all. The Search network drives 93–99% of conversions, so these groups cannot contribute.
YouTube burns 12,118 CZK/month at 0 conversions across all 6 campaigns.
8.2% of total PMAX budget goes to a channel with no measurable return.
Risk of further deterioration before the fix lands.
ROAS 6.37 and CPA 2,168 CZK are structural issues. If it does not improve 30 days after the fix, that is a signal Hotel Pramen does not have enough demand for a standalone PMAX campaign.
Spring season starting – campaign still PAUSED.
April kicks off the main spa season. Hotel Ambassador is still paused, losing seasonal demand.
Only campaign worth scaling. ROAS 11.00, CPA 1,407 CZK.
Best performer across the account. CTR 9.80% is well above average, Discover is close to Search CPA, asset group ad_strength is AVERAGE.
Ask in plain language. Across every system.
Google Ads, Sklik, Meta Ads, GA4, Search Console – plus your own data (sales, bookings, CRM). The agent reads every source and answers in one sentence, not seven open tabs.
Instead of switching between 4 UIs and exporting to Excel, you get the answer in one sentence. The agent sums, joins and contextualises across every connected account.
Upload sales, bookings, CRM export. The agent knows that "Thailand" in an ad campaign matches "TH-10d tour" in your booking system. The ontology handles the translation.
Say "cut the budget by 10%" and the agent drafts concrete changes across every related campaign. You just approve – Surya executes and logs it.
AI drafts. You review. A machine applies.
No AI at the wheel of your ad account. Every change comes as a proposal – with a precise diff, rationale and impact estimate. Approve in one click, or edit. Inspired by Git workflow.
6 layers every proposal must pass.
Each step is enforced automatically. The agent cannot bypass them – they are part of the execution pipeline, not the system prompt.
Account Isolation
Every proposal carries org_id + ad_account_id. The executor verifies the account actually belongs to that organisation. No cross-tenant access.
Client Change Rules
Per-client configurable rules: "Never pause Brand Search" or "No more than +30% budget without extra confirmation". The agent receives them in context.
System Guardrails
Automated safety checks: budget >100% → warning, >200% → blocked. Wiping all keywords from an ad group → blocked. Hard-coded, not an LLM call.
Dry-run validation
Google Ads API `validate_only: true` – at proposal creation AND right before execution. Double validation, because account state can drift in between.
Human approval
No change without explicit approval. You see: current state → proposed state, rationale, estimated impact, who wrote it.
Rollback
Before every execution we store the full pre-change state. One-click "Undo change" any time afterward. Plus a full audit trail.
From signup to first report in one afternoon.
Connect accounts
OAuth into Google Ads, Sklik, Meta, GA4, Search Console, Merchant Center. 90 days of backfill in 10 minutes.
Set targets
Per client: ROAS, brand terms, hourly rate. Agents pull it into memory automatically.
Approve first change
You'll get daily proposals. Click approve – Surya executes and logs it. Manual work is optional.
Our own agency. 20+ clients. €120k+ monthly spend.
Surya is not an unproven alpha. At our agency Surya Marketing we run 20+ clients in the app with combined media spend north of €120,000 every month. The app has been running in production for several months — hardened on the edge cases an ordinary test never sees: broken conversion tags, mid-day budget reshuffles, pause/resume across time zones, Black Friday peaks. It works. Every day.
From a 12-hour monthly audit to 90 minutes of review.
The PPC manager got a full account audit across 6 PMAX campaigns, 40 asset groups and 42 channel × campaign combinations — straight from Ads API, not Google Ads UI screenshots. Surya identified 3 critical fixes, 2 waste leaks and 1 campaign worth scaling. Each with concrete numbers and a recommended action.
- Conversion action with includeInConversions=FALSE — Smart Bidding was optimizing for the wrong goal across 6 PMAX campaigns.
- 25 of 40 asset groups had no headlines — the Search network, which drives 93–99% of conversions, had no creative.
- Aurum pmax the only campaign worth scaling: ROAS 11.00, CPA 1,407 CZK, CTR 9.80%.
What Surya actually adds to what you do today.
Most PPC agencies today run clients with a mix of Google Ads UI, a shared spreadsheet and a monthly Looker Studio report. It works — until you have more than 5 clients. Here's where Surya moves the work elsewhere.
Same features for everyone. You only pay by client count.
Everyone gets everything – 10 workflows, 5-layer memory, AI chat over all data, client portal. Migration included.
- All 10 workflows
- 5-layer agent memory
- AI chat over all data
- Daily change proposals
- Monthly reports with publishing
- Client portal (link-only)
- A/B tests with auto-evaluation
- Autodream – continuous + weekly consolidation
- Knowledge graph & ontology
- Slack + email alerts
- Billing integration
- All integrations (GAds, Sklik, Meta, GA4, SC, Merchant)
Solo
1 client
- 1 client
- up to 3 seats
- All features – no gating
Starter
up to 5 clients
- up to 5 clients
- up to 10 seats
- All features – no gating
Pro
up to 10 clients
- up to 10 clients
- up to 25 seats
- All features – no gating
Business
up to 20 clients
- up to 20 clients
- unlimited seats
- All features – no gating
An agency with its own rules?
For agencies with 30+ clients, in-house teams, and white-label setups. Custom guardrails, SLA, onboarding with our team, integration to your ERP/billing.
Talk to us- Unlimited clients
- White-label client portal
- Dedicated onboarding (20 yrs of PPC)
- Custom knowledge base & playbooks
- 99.9% SLA · single-tenant available
- Direct Slack channel to our team
Security and compliance you can count on.
Surya is built to meet the highest standards for protecting your clients' data and your agency. Transparently, without marketing fluff.
GDPR compliant
We meet the requirements. DPA available on request.
LiveHosted in the EU
Primary infra in the EU (Railway EU region). Leaves only for AI inference.
LiveEU Data Act
Your data is yours. One-click export any time – frictionless migration.
LiveSSO (SAML · OAuth)
In preparation for Enterprise. 2FA and role-based access today.
ComingAudit trail
Every action, every approved change, every report – full history.
LiveRuns on the best AI – and it does not learn on your data.
Reasoning and analysis are powered by Anthropic Claude – the best model for strategic reasoning and agent orchestration according to independent benchmarks and our own tests. We use OpenAI for vector search (embeddings).
Where does your data go?
Transparent – so you know exactly what leaves your infrastructure and why.
Stays with Surya
- Login credentials (encrypted)
- OAuth tokens (Google Ads / Meta)
- Raw campaign data and reports
- Action history and audit trail
- Uploaded custom data (CSV, sales)
Anthropic (Claude)
- Aggregated metrics for analysis
- Prompt context (what the agent needs)
- Memory contents (episodes, patterns)
- Zero retention · no training
OpenAI (embeddings only)
- Short text snippets for vectorisation
- No full reports, no credentials
- Just for memory indexing
- No training on customer data
Book a demo or write us.
Tell us a few sentences about how many clients you run and what hurts most about your current setup. We respond within one business day with a next step — either a 30-min demo, or straight into onboarding.
Stop losing Fridays to Google Ads exports.
Try Surya free for 14 days. No card, full client migration included.